Collagery / Shutterstock.com
28 July 2025NewsTrademarksMuireann Bolger

Beyond Getty: Are trademarks a bigger risk to AI than copyright?

As the Getty case showed, trademark law is emerging as the primary battleground between rights owners and AI, but where might this end up and what is ‘sentimental similarity’? Muireann Bolger explores.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Artificial Intelligence
3 July 2025   Stability attacked Getty’s claims, leaving the image publisher struggling to conclude the hearing on a high note. The AI company presented arguments on the relevance of foreign evidence to the UK case, the commercial use of watermarks, and offered rebuttals of consumer confusion and economic harm claims. Marisa Woutersen reports.
Artificial Intelligence
2 July 2025   Getty narrowed its case against Stability AI, insisting that it can prove trademark and secondary copyright infringement—but is it going to be enough? Marisa Woutersen sorts through the arguments.
Artificial Intelligence
26 June 2025   The high-profile Getty v Stability AI case has shown why it’s important to define claims clearly and review them regularly throughout a trial, while also sending a wake-up call to AI developers.