Bloomua / Shutterstock.com
Using social media for ambush marketing is posing the biggest threat to intellectual property owners, an industry conference has heard.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
social media; World Sport Law & IP Forum; ambush marketing; trademarks; IOC
