Supermarket owner Sainsbury has been successful in its bid to invalidate a trademark for the wax-coating of Babybel cheese.
On Wednesday, February 13, the UK Intellectual Property Office ruled that the trademark was invalid and will be cancelled because of ambiguity over the colour of the coating.
The disputed mark was registered by Fromageries Bel SA, which owns the Babybel brand, in 1996.
The registration is for a round, wax coating with the description: “The mark is limited to the colour red. The mark consists of a three-dimensional shape and is limited to the dimensions shown above.”
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk
17 December 2019 The English High Court has dismissed the owner of cheese brand Babybel’s appeal in a trademark dispute over the colour of the cheese’s wax coating, in a win for UK supermarket Sainsbury's.