Hatty Cui

Hatty Cui has more than 20 years’ experience in intellectual property law and is a dual-qualified attorney in China and the State of New York, US. 

She specialises in brand portfolio build-up and management, brand protection and enforcement, and global portfolio strategy, advising clients on the development, protection and expansion of their IP assets across international markets.

She is highly regarded for her ability to bridge Chinese and global IP systems, providing practical and commercially focused solutions to complex cross-border challenges.

Cui works with clients across a broad range of industries, including technology, fast-moving consumer goods (FMCG), luxury goods, communications, manufacturing, entertainment, hospitality and finance. 

With a deep understanding of both the Chinese and international IP legal environments, Cui has advised numerous multinational companies entering the Chinese market and has led teams handling complex matters, including cases recognised by the China National Intellectual Property Administration as ‘Typical Trademark Review Cases of the Year’.

She is actively involved in the international IP community, serving on the International Trademark Association (INTA) Leadership Development Committee and previously acting as co-chair of the INTA China Global Advisory Council. She is also a member of the American Bar Association.

Through her practice and leadership roles, Cui is recognised as a leading figure in global trademark law, combining technical expertise, cross-border strategic insight and a strong record of advising multinational clients on some of their most complex brand protection challenges.