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Muireann Bolger

Key details

Muireann Bolger is deputy editor of World Intellectual Property Review and Life Sciences Intellectual Property Review in London, where she covers trademarks, brands, as well as wider developments across the intellectual property sector.

She regularly attends and covers major IP conferences around the world, reporting on the latest legal, commercial and policy developments and interviewing leading figures from across the sector. She has also co-authored industry reports with leading IP organisations, including the International Trademark Association (INTA).

She is the editor of the website’s Community & Inclusion channel and the annual Influential Women in IP list, which celebrates the achievements and contributions of leading women across the IP sector.

Originally from Ireland, Muireann has nearly two decades of experience reporting on brand developments, strategy, and wider business issues.

In her current role, she writes and edits news and analysis for an international audience of IP professionals, while also championing inclusion within the profession.

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Total results: 847

Articles by Muireann Bolger

Jellycat’s ‘dupe’ dilemma: Can IP protect a ‘cute’ aesthetic?
Trademarks
Jellycat’s ‘dupe’ dilemma: Can IP protect a ‘cute’ aesthetic?
Jellycat’s battle against ‘dupes’ is testing the limits of intellectual property protection for design-led brands, from trademark and passing-off claims to copyright and design rights. As the plush-toy company takes on retailers including Aldi, Next, Hamleys and Morrisons, lawyers examine how far brands can go in protecting a distinctive look and feel.   16 September 2026
Apple presses court to probe OpenAI’s mystery hardware
Trade secrets
Apple presses court to probe OpenAI’s mystery hardware
The iPhone maker wants an early look at its rival’s pending AI device, arguing that stolen secrets and engineering know-how could be impossible to recover once incorporated into commercial products.   15 September 2026
Where have all the trademarks gone?: How word scarcity is a growing headache for brands
Trademarks
Where have all the trademarks gone?: How word scarcity is a growing headache for brands
As registers become increasingly crowded, finding a distinctive name that can be protected is becoming a challenge for global brands. IP counsel, brand teams and academics agree that new strategies are needed—from coined names to non-verbal marks—as AI and expanding portfolios put further pressure on a shrinking pool of commercially valuable trademarks.   11 September 2026
Trademarks
Florist wins dispute over deliberately misspelled ‘Flowerbx’ name
A trend of removing vowels from words to create distinctive brands was no hindrance to a London online flower seller, which provided evidence to the UK’s IPEC that a rival had taken orders from confused customers. The ruling offers important lessons for brand owners on distinctiveness, online search confusion and the risks of riding on a competitor’s reputation.   10 September 2026
Patents
BASF sues Apple over facial recognition tech
The German chemical company’s optical sensing unit has launched a legal fight with the iPhone maker, in a dispute over technology used to prevent facial recognition systems from being fooled by masks, photographs and 3D replicas.   7 September 2026
In-House
Puma GC warns of ‘serious loophole’ after EU design defeat
The sportswear maker’s defeat before the General Court exposes what its general counsel Neil Narriman calls a “flawed assessment” of EU design protection. WIPR examines the ruling, the limits of invalidity claims under current regulations, and what the decision could mean for brand owners seeking to protect design features.   4 September 2026
Careers
Hoyng Rokh Monegier strengthens Madrid team with Hogan Lovells duo
Firm marks next chapter in ‘soft IP’ practice, as two new hires bring ‘depth’ and ‘longstanding relationships’ to its offering in Spain’s capital.   3 September 2026
Trademarks
Jack Daniel’s loses latest round in ‘Bad Spaniels’ trademark saga
A US appeals court has ruled that the drinks brand failed to prove that a parody dog toy damaged its reputation, raising the evidential bar for brand owners bringing trademark tarnishment claims.   7 August 2026
Community & Inclusion
Fran Salisbury: ‘There’s nothing quite like finding the missing piece’
From advising pioneering startups to championing women in the profession, Fran Salisbury of Mewburn Ellis has spent her career making innovation count. Here, she reflects on the challenges, opportunities and motivations that continue to drive her.   4 August 2026
Careers
K&L Gates expands European practice with Munich team hire
Strategic addition marks the latest investment in the firm’s European platform as demand for cross-border patent expertise continues to grow.   3 August 2026

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