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Muireann Bolger

Key details

Muireann Bolger is deputy editor of World Intellectual Property Review and Life Sciences Intellectual Property Review in London, where she covers trademarks, brands, as well as wider developments across the intellectual property sector.

She regularly attends and covers major IP conferences around the world, reporting on the latest legal, commercial and policy developments and interviewing leading figures from across the sector. She has also co-authored industry reports with leading IP organisations, including the International Trademark Association (INTA).

She is the editor of the website’s Community & Inclusion channel and the annual Influential Women in IP list, which celebrates the achievements and contributions of leading women across the IP sector.

Originally from Ireland, Muireann has nearly two decades of experience reporting on brand developments, strategy, and wider business issues.

In her current role, she writes and edits news and analysis for an international audience of IP professionals, while also championing inclusion within the profession.

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Total results: 847

Articles by Muireann Bolger

Erling Haaland strikes over airline's ponytail ad
Trademarks
Erling Haaland strikes over airline's ponytail ad
Manchester City’s star player has launched legal action against Norwegian Air Shuttle, claiming a viral World Cup campaign unlawfully exploited his signature blonde ponytail for commercial gain.   5 October 2026
Roche, Marques counsel: The fight against ‘deadly’ counterfeits is a race for the newest and best tech
Trademarks
Roche, Marques counsel: The fight against ‘deadly’ counterfeits is a race for the newest and best tech
Tapio Blanc, chief trademark officer at Roche, explains why fighting fakes can be a matter of life and death, and how AI, online platforms, and ‘mousetrap buys’ are affecting brand protection.   5 October 2026
INTA updates pricing after ‘listening’ to members’ concerns about costs
Trademarks
INTA updates pricing after ‘listening’ to members’ concerns about costs
Following member pushback over convention expenses, the association is rolling out tiered fee reductions, SME membership discounts, and a streamlined ticketing system for its 2027 event in San Diego.   2 October 2026
Trademarks
Temu unveils new GI protection to support local producers and brand owners
E-commerce giant’s move follows more than 100 meetings with European trade groups, as protected regional products become an increasingly contested issue in global trade.   1 October 2026
Copyright
Lego loses ‘fair use’ arguments in Queer Eye jacket copyright dispute
A US judge rejects the toy giant’s bid to dismiss a copyright claim over a minifigure’s jacket, finding that the plastic reproduction was not transformative. While Lego defeated a secondary trade dress claim, it now faces a potential trial as scrutiny of fair use intensifies.   30 September 2026
Trademarks
Lidl and P&G counsel: Greenwashing claims underpriced as litigation risks rise
Tougher scrutiny of environmental claims means greater compliance costs and rising litigation risks, said in-house counsel, as the EU’s Empowering Consumers for the Green Transition Directive becomes fully binding.   28 September 2026
Trademarks
Marques: Why counsel 'need a seat' at the table in the age of AI, influencers and regulation
From synthetic influencers to dark patterns and cultural appropriation, a Marques panel explored how brand counsel are navigating an increasingly complex web of regulation and consumer expectations. Muireann Bolger reports from the event.   25 September 2026
Trademarks
Jellycat counsel on preventing 'genericide' and the ‘cheat-meal’ concept
Dressed in black robes, the plush toy company’s Catrin Turner offered a theatrical warning at the Marques Annual Conference in Lisbon: protecting a brand from genericide requires vigilance, tenacity and a willingness to be the “party pooper at the marketing party”.   23 September 2026
Trademarks
Coming up roses: Flowerbx counsel explores the win for Victoria Beckham’s go-to florist
After securing success for a brand built around a deliberately unconventional spelling, Flowerbx’s lead counsel explains how its reputation—and compelling evidence of consumer confusion—proved central to the case.   18 September 2026
Careers
Norton Rose Fulbright sharpens disputes edge with Dallas partner
Patent and trademark litigator brings sharp courtroom skills and engineering know-how to the firm’s IP practice, enhancing “a powerhouse platform” says the firm.   17 September 2026

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