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7 March 2019

Ad watchdog urges FTC to sanction ‘deceptive’ influencers

An advertising watchdog has filed a complaint against social media influencers who allegedly failed to “clearly and conspicuously” disclose their relationships with brands when promoting products and services.

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16 November 2020   In a global market, the temptation by brands to use celebrities—whether in the traditional sense of the term or those who have become famous due to the growth of digital communications—has required increased scrutiny from IP lawyers to ensure that brands are protected. Muireann Bolger reports.