WATCH: The shifting sands of the global IP landscape — optimise your portfolio and filing strategy across jurisdictions

Ian Block, Partner at Neal, Gerber & Eisenberg LLP, is joined by Geneviève Prévost, Director of Global Intellectual Property at Molson Coors; Paul Borovay, Senior Counsel for Global Trademarks, Copyrights and Advertising at Zebra Technologies; and Morris Wilder, Director of Business Development at RWS.The panel discusses how organisations are adapting their global filing strategies in response to changing commercial and geopolitical conditions. They consider how filing approaches are evolving, particularly as companies reassess where and how to protect and commercialise their IP across multiple jurisdictions.The discussion also looks at emerging filing trends and how industry leaders are identifying new jurisdictions for portfolio expansion. Practical considerations are addressed, including ways to reduce cost and time pressures associated with international filings while maintaining effective protection.