WATCH: Licensing to new markets: identify opportunities for increased monetisation

Erwin Cruz, IP Strategist, Innovator and Inventor at Forge and Fortress Corporation, moderates a discussion with Tanya Garrett, Senior IP Counsel and Manager at Camcar.com, and David Lee, Senior Director of Global Licensing at Kellanova.Taking a practical perspective, the panel discusses how organisations can assess their portfolios to identify assets with the strongest potential for monetisation in new jurisdictions and industries. The conversation highlights the importance of a structured and informed approach when entering unfamiliar markets.The session also examines effective negotiation strategies when engaging with new partners, alongside tactics for reducing the risk of disputes and avoiding protracted litigation. Emphasis is placed on adopting a comprehensive portfolio view to support more targeted and sustainable licensing strategies.