WATCH: Getting a seat at the top table — advocate for your IP team and their value

Lauren Dienes-Middlen, SVP and Deputy General Counsel at WWE, discusses how IP teams can better position themselves within senior leadership structures and broader business conversations.A central theme of the session is visibility — not in the sense of volume, but in terms of relevance and impact. The discussion explores how IP professionals can move beyond technical reporting to demonstrate how their work supports wider organisational performance and decision-making.The conversation also considers the practical realities of advocacy during periods of constraint or uncertainty, and how teams can maintain influence by consistently linking IP activity to measurable business outcomes.