WATCH: Evolving trade secret strategies to protect intangible assets

James Gale, IP Litigation Co-Chair at Cozen O’Connor, moderates a discussion with Carol Fang, Global Head of IP Platforms at Novartis, and Ann Palma, Division IP Counsel at Saint-Gobain.The panel explores how increasing operational complexity and the rising value of intangible assets have elevated the role of trade secrets within corporate IP strategies. They consider how organisations can adapt their approaches in response to shifting workforce models, including remote and cross-border collaboration, as well as the growing influence of AI-native tools and processes.The session also outlines practical measures for developing a more holistic trade secret strategy, including identifying where trade secrets offer the most effective form of protection compared with other IP rights. The discussion highlights the need for more dynamic and resilient frameworks to protect sensitive information in an increasingly fluid business environment.