Trademarks

Do fewer things better: Gap’s Kate Nye on maximising trademark value
29 October 2025   The US retailer’s trademark counsel explained how in-house lawyers can make brand portfolios work harder for the business, reports Muireann Bolger from the WIPR Trademarks & Brand Protection Summit.

Latest Features

China’s e-commerce company is taking on AI counterfeits with a mix of human and advanced AI tech of its own—and getting results.
More than 1,500 brands are now partnering directly with the online marketplace to reinforce intellectual property safeguards.
Brands now have a better idea of what will pass the test after the EU General Court set a new threshold for distinctiveness, explains João Pereira Cabral of Inventa.
Silicon Valley and the R&D corridors of Europe are not the only places where bright ideas begin—it’s time to invest seriously in African science, design, and engineering, writes Miguel Bibe of Inventa.
With growing legislation, research and demand for medical use, cannabis presents an economic opportunity for the Caribbean—but IP rights in the region have some way to go, write Keesha Fleming Lake of Keesha Fleming Lake, and Rachael Lodge Corrie of Foga Daley.
In most cases, the General Court is the final level of appeal for EU trademark disputes. Olivier Lombardo of Dennemeyer & Associates analyses five of the most compelling decisions from this year so far.
Hui Zhuang of CCPIT Patent and Trademark Law Office discusses several strategies to increase the chance of pharmaceutical or food trademarks that include ingredients being registered.
The slashing of damages in a case involving MGA shows brand owners that punitive damages rarely go unchecked by federal district court judges, say Mark Sommers and Maxime Jarquin of Finnegan.
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16 October 2025   A trademark leader and ‘AI champion’ at Moderna believes that only cultural reasons will prevent the demise of the legal industry’s billing tradition.
14 October 2025   Case expected to clarify how precisely colours must be defined in UK trademark registrations—with potentially ‘big consequences’ for brand owners.
13 October 2025   Fresh from her courtroom win for Meta, Angela Dunning is primed to offer unique insights to delegates at the upcoming WIPR Trademark and Brand Protection Summit.
13 October 2025   Fresh addition, who is “one of the “top IP pathfinders on the West Coast,” joins the firm from Goodwin.
8 October 2025   French fashion house knocked out Forencos’ trademark for some goods and services, while failing to resolve US litigation over allegedly counterfeit handbags.
7 October 2025   What happens to IP strategy when a global brand goes private? Michel Rorai shares the IP hurdles of a multi-billion-dollar deal and the growing value of brand portfolios.
7 October 2025   Ahead of WIPR’s Trademark & Brand Protection Summit, Wanhuida partner Wei He shares a preview of his deep dive into the global counterfeiting crisis.
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