Tiffany succeeds in Costco lawsuit and bats away generic claim
Luxury brand Tiffany has persuaded a US court that retailer Costco infringed its trademark and that the name of its company is not a generic term for jewellery.
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1 May 2015 Genericide—when a trademark has become the generic term for the product or service it protects—is surely a brand’s worst nightmare, but there are strategies that may help to avoid it. WIPR has more.
6 October 2016 A US jury has reportedly ruled that wholesaler Costco must pay luxury brand Tiffany $8.25 million in punitive damages for selling counterfeit diamond rings.