6 October 2016Trademarks

Costco must pay Tiffany another $8.2m in trademark case

A US jury has reportedly ruled that wholesaler Costco must pay luxury brand Tiffany $8.25 million in punitive damages for selling counterfeit diamond rings.

This is in addition to the $5.5 million in compensatory damages that a jury ruled Costco should pay for selling thousands of counterfeit diamond rings, as WIPR  reported on Monday, October 3.

The jury made that decision on September 29 at the US District Court for the Southern District of New York.

The trial began on September 20, a year after Judge Laura Swain granted Tiffany’s motion for summary judgment.

Costco was found liable for counterfeiting and trademark infringement.

The luxury brand sued Costco in February 2013 after it had received information that the wholesaler was selling a range of rings under the name Tiffany.

This latest ruling was reportedly decided by the jury yesterday, October 5, and Costco must now pay $13.75 million in total damages to Tiffany.

But, according to Fortune, Costco could still appeal against the awards and a judge could modify the decisions.

Tiffany was founded in 1837.

A spokesperson for Tiffany told WIPR: “The award validates the strength of the Tiffany trademark, the value of our brand, and most importantly, sends a clear and powerful message to Costco and others who infringe the Tiffany mark.

“Tiffany is much more than a name. It stands for responsible sourcing, exacting standards and exceptional craftsmanship. We felt a responsibility to protect the value of our customers’ purchases and to ensure that Costco‘s customers were not misled about their purchases. It is critically important that the Tiffany name not be used to sell any engagement ring that is not its own," they added.

A spokesperson for Costco said: "Proceedings are continuing. Because the jury’s verdicts will be subject to further consideration by the court, further comment is not appropriate at this time."

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at

More on this story

3 October 2016   Wholesaler Costco should pay luxury jeweller Tiffany $5.5 million in compensation for selling thousands of counterfeit diamond rings.
9 September 2015   Luxury brand Tiffany has persuaded a US court that retailer Costco infringed its trademark and that the name of its company is not a generic term for jewellery.
15 October 2018   A beautician in the UK has said she will defend her rights after being allegedly threatened with a trademark opposition by Tiffany & Co against an application.