Robin Smith, vice president and general counsel for China & APAC at LEGO Toy Shanghai

16 June 2025NewsTrademarksMuireann Bolger

Creative licence: Inside the LEGO Group’s Asia playbook

The VP and general counsel for China & APAC tells WIPR how creativity and psychology help her protect one of the world’s biggest toy brands.

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Creative licence: Inside the LEGO Group’s Asia playbook

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