Robin Smith, vice president and general counsel for China & APAC at LEGO Toy Shanghai

16 June 2025NewsTrademarksMuireann Bolger

Creative licence: Inside the LEGO Group’s Asia playbook

The VP and general counsel for China & APAC tells WIPR how creativity and psychology help her protect one of the world’s biggest toy brands.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

Cognac toasts milestone GI victory in East Asia

13 June 2025 Ruling marks first time Korean IP office defends foreign GI under free trade agreements | Decision based on similarity between marks, not on existence of economic links between the goods.

Trademarks

IKEA counsel Lara Doyle: ‘I am super honest—what you see is what you get’

22 May 2025 The legal counsel for the world’s largest furniture company sits down with Muireann Bolger to address misconceptions about her role and the Ikea brand—and to explain why an in-house legal team should be ‘more than a showstopper’.

Trademarks

From genAI to agentic AI: AT&T’s counsel on what comes next

19 May 2025 As AT&T expands its 5G and fibre networks, counsel David Cho speaks to WIPR about the potential of AI, the challenges of modern IP protection, and why ‘agentic AI’ could be a game-changer for in-house counsel.

Deloitte team of tech and brand experts joins Pinsent Masons

Cognac toasts milestone GI victory in East Asia

Davis Wright Tremaine adds founding duo from Knobbe Martens

Champagne France counsel: ‘Protection is part of our DNA’

Mathys & Squire appoints ex-Stobbs IA director as head of trademarks

FisherBroyles expands Latin America team with latest hire

Intel could escape $3bn damages as jury agrees Fortress controls VLSI

Amazon strikes content deal with New York Times to train AI models

Creative licence: Inside the LEGO Group’s Asia playbook

More on this story

Editor's picks

Editor's picks

More articles