How to score an IP win: German lawyers tackle Euro 24 challenges

As the whistle blows to kick off the tournament today, Marisa Woutersen explores how official sponsors and partners, broadcasters, and merchandise licensees are gearing up for match-winning opportunities.

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25 August 2023 The most popular tournament in the women’s game to date will draw its future IP strategy level with the men’s, FIFA’s counsel tell Marisa Woutersen.

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How to score an IP win: German lawyers tackle Euro 24 challenges

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