Photo of Erik Brunetti by Erik Brunetti / FUCT, Creative Commons, https://en.wikipedia.org/w/index.php?curid=31901937

16 September 2025NewsTrademarksSarah Speight

For F***’s sake: Why everyone needs clarity over F-word trademark refusal

Erik Brunetti is fighting hard to protect the well-known four-letter word, but the US appeals court is right to demand a clearer explanation from the trademark office over why it refuses to register the mark, finds Sarah Speight.

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For F***’s sake: Why everyone needs clarity over F-word trademark refusal

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