Bharat Kapoor, vice-president of anti-counterfeit company Authentix
30 April 2024NewsTrademarksSarah Speight

AI avatars will ‘completely revolutionise’ the challenge of counterfeits

From celebrity ‘endorsements’ to rogue movie piracy apps, the technology is creating a new wave of fakery, hears Sarah Speight at the EUIPO conference in Alicante.

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