Hogan Lovells

Firm overview:

Hogan Lovells’ US trademark team is integrated into one of the world’s largest IP practices with more than 400 professionals worldwide. The firm advises on all facets of trademark issues, including those related to unconventional marks and the implications of generative AI.

The team has particular expertise in trademark International Trade Commission (ITC) Section 337 proceedings and has represented major players in Big Tech, automotive, and consumer goods including Daimler, Dell, Segway and Red Bull in this forum. Hogan Lovells benefits from the advice in this area of senior counsel Theodore Essex, who served as an ITC judge for more than a decade.

Team overview:

Anna Kurian Shaw (Highly Recommended, Contentious) is a first chair trial lawyer with extensive experience litigating trademark, unfair competition, false advertising, and copyright cases. Iconic brands have trusted her with litigation involving their most valuable IP and she is known for handling complex matters such as those involving non-traditional trademarks. Some of her stand-out recent work includes representing Europcar in relation to its application to register its ‘E’ design mark in the US.

Counsel Lauren Cury focuses her practice on complex IP issues and is recognised as a thought leader in the industry, having appeared on a multitude of conference panels and written widely on cutting-edge IP issues.

Other notable members of the team include Katherine Bastian, known for her experience in a broad range of trademark and trade dress-related issues; and Brendan Quinn, who is sought after for his ability to handle global trademark portfolios and cross-border disputes.

Key matters:

• Enterprise v Europcar International, TTAB Opposition No. 91238701. Hogan Lovells represents Europcar after a rival company opposed its application to register its ‘E’ design mark in the US, based on claims of a likelihood of confusion with its own ‘E’ marks. The opposition is now in the discovery phases, with fact depositions ongoing.
• The firm acted as counsel to seven leading automakers—BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, and Stellantis—on the creation of joint venture IONNA. Hogan Lovells manages the global trademark portfolio for the JV, and recently assisted with Toyota’s joining.
• Hogan Lovells works with client Spin Master to prevent counterfeit Paw Patrol products from entering the US. The team includes Anna Kurian Shaw and Katherine Bastian.

Clients:

Assa Abloy, BCS Properties (College Football Playoff), Europcar, General Motors, Honda, Hyundai, IONNA Joint Venture (BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, and Stellantis), Spin Master (Paw Patrol).