Germany Trademark Rankings 2024

Squire Patton Boggs

Firm overview:

US firm Squire Patton Boggs has approximately 16,500 trademarks and designs around the world in administration. The team is known for its trademark prosecution practice and is regularly involved in enforcing rights before German and European authorities and courts. Cosmetics companies cosnova GmbH and Bora Creations SL, for example, use the team’s international network in its global approach to fighting product piracy. Other key clients include Bejing Niu Technology (trademark portfolio management), Jiangsu Niutron New Energy (trademark portfolio management), Deutsche Bank (trademark and unfair competition law), Zott (trademark and design prosecution, IP litigation) and LSG Sky Chefs (trademark portfolio management). The German team covers all areas of IP law except patent prosecution.

Team overview:

With 4 partners, 1 senior associate, 3 associates, and 4 paralegals the Frankfurt team is Squire Patton Boggs’ most staffed IP team in the EU. The firm has  additional capability in the London office and in Asia. Partner Reinhart Lange focuses on intellectual property issues and litigation involving unfair competition. He has advised domestic and foreign clients on trademark issues and the administration of trademark portfolios, as well as unfair competition, passing off and licence agreements. Notes a peer: “Reinhart Lange, probably one of Germany’s best addresses for trademarks law.” In 2023 the German team grew with the hire of an associate and a paralegal.

Key matters:

  • A Squire Patton Boggs team of (Frankfurt) partners Reinhart Lange and Jens Petry, senior associate Dr. Christian Böhler, associates Rebecca Dücker, Maren Ebner, Dr. Christofer Eggers, (London) Kerry Lee and Paolo Beconcini (Los Angeles, California and Beijing, China) advised cosmetics company cosnova GmbH/Bora Creations SL on trademark management and strategy, litigation and anti-counterfeiting work.
  • Bora Creations is the exclusive licensor to cosnova GmbH, the leading colour cosmetics distributor in Europe by sales volume. Cosnova’s main brands include “essence,” “Catrice” and “L.O.V,” sold in major retail chains and department stores.
  • Squire Patton Boggs manages cosnova's worldwide trademark and design portfolio. Recently the firm advised cosnova on IP strategies for its representation in the Metaverse and related NFT issues.
  • The work includes trademark prosecution, clearance searches and litigation, as well as strategic advice and the coordination of corresponding counsels’ work in more than 100 jurisdictions. The entire portfolio exceeds 2,700 trademarks.
  • Squire Patton Boggs represented the client in a number of opposition proceedings in China (SPB office) and various other countries, like France, the UK (SPB office) and in front of the European Union Intellectual Property Office (EUIPO).
  • Partner Jens Petry is coordinating cosnova’s custom watch operations and litigation matters in over 80 countries (China, the Middle East, North Africa, South and Central America). A major focus is on China, where the work is handled by the firm’s local office. This involves extensive litigation in China, United Arab Emirates and several other jurisdictions to fight counterfeited goods (online and bricks and mortar).


Beijing NIU Technology Inc, cosnova GmbH/Bora Creations SL, Deutsche Bank AG, Gelita Health GmbH, Gordon Brothers, KSR Group, LSG Sky Chef Lufthansa, Rimac Automobili, Zott SE & Co. KG