Germany Trademark Rankings 2024

Preu Bohlig

Firm overview:

“They know what they are doing, it is no surprise to see them in the rankings. They are very active and experienced in trademarks,” say peers about Preu Bohlig, an IP and pharmaceutical law litigation boutique with a 60-year heritage. 30 specialised lawyers advise international corporations, small and mid-sized companies and start-ups, on patent law, trademark law, design law and trade secret protection. From offices in Munich, Berlin, Düsseldorf, Hamburg and Paris, the firm coordinates international litigation and utilises its worldwide network.

Preu Bohlig’s contentious and non-contentious trademark practice has participated in some of the most important decisions of the German Federal  Supreme Court and the European Court of Justice. The firm has long-established "go-to" relationships with national and international companies and trademark owners. For example, the firm regularly represents a global name company on competition law proceedings, such as the admissibility of cosmetics advertising, advocating for changes to competition law and competition law proceedings against consumer associations. Says a client, “It is important we get feedback fast, that advice is reliable and gives concrete guidance for our actions and acts in our best interest (which can sometimes be to deal with it ourselves first). We always get that at Preu Bohlig.”

Team overview:

The firm has nine partners and 11 other lawyers active on trademarks matters. Of working with the firm, and especially Düsseldorf partner, Dr. Torben Düsing, a client says: “Mr. Düsing is an exceptionally knowledgeable and dedicated lawyer who consistently demonstrated a deep understanding of the law and a commitment to achieving the best possible outcomes for my firm. He provided clear and concise legal advice, guided me through complex legal matters, and always made sure I was well-informed throughout the process. Dr. Düsing's professionalism, attention to detail, and effective communication skills were instrumental in resolving most of our cases successfully.”

Key matters:

  • Preu Bohlig’s Hamburg-based partner Dr. Jan Peter Heidenreich and associate Ann-Christine Hug, administer the worldwide trademark portfolio of Denk Pharma GmbH & Co. KG and Denk Ingredients GmbH, advising on all matters of trademark law and strategy.
  • Munich TSV München von 1860 GmbH & Co. KGaA is the corporation through which sponsorship and licensing agreements are handled on behalf of Bundesliga 3 football club TSV München von 1860. Preu Bohlig’s Munich-based partner Dr. Alexander Bayer and associate Milena Schwerdtfeger, advise and represent the "Münchener Löwen", one of Munich's traditional football clubs, in all  trademark matters, contentious or strategic, and manage the club’s worldwide trademark portfolio.
  • Preu Bohlig’s Dusseldorf-based partner Dr. Torben Düsing provides ongoing advice and representation to the well-known German TV presenter and satirist Jan Böhmermann in trademarks and labelling law against unauthorised merchandising and on other matters.


Behuf, DeepTech & Climate Fonds, Denk Pharma, Evident Corporation, Fossil Group, Hugo Boss, TSW Munich, KraussMaffei Group, Louis Vuitton Malletier, Marc O’ Polo Einzelhandels, Obsession, Olaplex, TSV München von 1860