Germany Trademark Rankings 2024

Freshfields Bruckhaus Deringer

Firm overview:

Freshfields Bruckhaus Deringer advises on trademarks across transactions, strategy. The firm also advises and represents our clients in litigation and other adversarial proceedings (e.g. infringement, opposition and  invalidation), both as complainants and defendants, including  preliminary injunction proceedings. Peers say the team are “Excellent colleagues. They do WIPR advisory and transactional work.” Clients point to “a good experience” with the firm. While peers praise the firm’s transactional work, less well-known is the firm’s activities on trademarks disputes.

These include before the German and Austrian Patent and Trademark Office (DPMA/ÖPMA), the European Union Intellectual Property Office (EUIPO), and the World Intellectual  Property Organization (WIPO) in application, opposition and cancellation proceedings.

Team overview:

Freshfields Bruckhaus Deringer’s brands team in Düsseldorf and Vienna consists of 1 Partner, 2 Counsel, 4 Principal Associates, 9 Associates and 3 Trademark Paralegals coordinating Freshfields’ worldwide trademark related activities. The firm also has trademark law experienced colleagues in international offices, such as Amsterdam, London, Hong Kong, New York and the Silicon Valley. In Düsseldorf, Dr. Andrea Lensing-Kramer counsels on dispute resolution in trademark law and unfair competition law and Matthias Koch is known for IP transactional advice.

Key matters:

  • Freshfields Bruckhaus Deringer was the lead adviser for all international and national IP related aspects for Beiersdorf’s acquisition of Chantecaille Beauté Inc. from due diligence to SPA and other IP related contracts’ drafting and advising on post-closing portfolio optimization.
  • Freshfields Bruckhaus Deringer supported Zalando SE, one of Europe’s leading online platforms for fashion, shoes and lifestyle, in finding a name for its new B-2-B business, establishing a trademark protection strategy including clearance of the trademark and registering it on an international level.
  • Freshfields Bruckhaus Deringer advised and represented 3M in defending a colour trademark in invalidity proceedings including coordination of defence in other European countries. Freshfields Bruckhaus Deringer advised and represented 3M in litigation enforcing this colour trademark.
  • Freshfields Bruckhaus Deringer defended Splunk in trademark infringement proceedings against Deutsche Telekom in relation to a colour trademark.


3M, Almefy, Beiersdorf, Deutsche Apotheker und Ärztebank, EWE, Feinwerktechnik Otto Harrandt MainFirst, Julius Meinl Coffee Group, Mars, NOWEDA Apothekergenossenschaft, The Quarzwerke Group, SHOFU, Splunk, Tiger Coatings GmbH & Co KG, Tradebyte Software GmbH, United Parcel Service of America, Worldwide Brands. Inc, WECO, Zalando SE