JunHe

Firm overview:

Founded in Beijing in 1989 as one of the first private partnership law firms in China, JunHe has grown into a significant force within the Chinese legal sector, with more than 1,000 professionals around the world. The firm opened its 15th branch in June 2025, based in Bayu in the economic powerhouse of Chongqing.

JunHe is known for its expertise across both non-contentious and contentious trademark services. The team assists domestic and foreign clients with trademark registration and related administrative proceedings, as well as legal services in connection with overseas IP monitoring and registration.

The firm is particularly strong in litigation, and a popular choice for both China-based and international clients. JunHe handles complex trademark disputes in multiple forums and has been involved in numerous high-profile matters.

Team overview:

JunHe’s team includes former senior judges, legal scholars, dispute resolution specialists and trademark attorneys. Its dispute resolution team consists of more than 120 lawyers, including more than 50 partners.

Based in the Beijing office, Chumeng (Jessica) Xu has handled thousands of IP cases and particularly specialises in complex trademark matters. She has assisted clients in obtaining recognition of well-known marks including ‘BMW’, ‘Jeep’, ‘Buick’ and ‘Mary Kay’. A former deputy director of the Trademark Division at CCPIT Patent and Trademark Law Office, Xu has contributed to many publications on trademark law and is fluent in English and Mandarin.