GEN Law Firm

Firm overview:

With over two decades of experience, GEN Law Firm has built a strong reputation for handling complex IP disputes across a broad range of industries, including software, automobiles, financial services, and pharmaceuticals. The firm has offices in Beijing, Shanghai, Shenzhen and Chengdu and a further branch in California, to meet the global requirements of its domestic and international clients.

GEN Law Firm’s IP practice sits within a suite of other corporate law services. The firm’s trademark practice is particularly strong; major clients the team has represented include Alibaba, Lenovo, Tencent, Baidu, National Basketball Association (NBA), Hugo Boss, and Major League Baseball.

The firm’s expertise in contentious trademark matters has been demonstrated through its representation in numerous high-profile cases, where it has secured substantial compensations for infringements.

Team overview:

Beijing-based partner Steve Zhao is singled out by a peer as a “leading intellectual property litigation attorney in China”. Zhao’s practice focuses on complex disputes involving trademarks, copyrights, trade secrets, data rights, and emerging areas of unfair competition. His cases have frequently been selected as annual typical cases by the Supreme People’s Court and provincial high courts.