China International Trademarks Rankings 2025

Simmons & Simmons

Firm overview:

With more than four decades of experience in Mainland China, Simmons & Simmons has built a reputation as a trusted adviser to regional and international businesses. Operating from Shanghai, Beijing, and Shenzhen, the firm’s trademark and wider IP practice works seamlessly with its Hong Kong office and forms an integral part of the global Simmons & Simmons network.

From the Beijing office, established in 2011, the firm operates in the region through a dedicated subsidiary, Simmons + Simmons (Beijing) Intellectual Property Agency. This entity specialises in advising major institutions on trademark portfolio prosecution, enforcement, and complex contentious and commercial matters. Home to a seasoned multi-disciplinary team and a fully licensed intellectual property agency, it provides a rare advantage among international firms in China. This dual structure enables the team to deliver both strategic portfolio management and robust enforcement capabilities, covering prosecution, licensing, regulatory approvals, and disputes.

Clients span financial services, asset management, technology, media, telecoms, healthcare, and life sciences, with the firm noted for its ability to navigate complex cross-border mandates. Praised for combining technical precision with a practical understanding of Chinese business culture, the team is particularly recognised for high-stakes contentious work, and has a strong track record of success.

Beyond client mandates, the firm maintains a strong pro bono commitment, supporting initiatives such as the StarPower charity for retired and injured athletes.

Team overview:

George Chan leads the Beijing Intellectual Property Agency and is a standout figure in China’s trademark landscape. Recognised for his expertise in oppositions, invalidations, enforcement, and licensing, Chan is praised for his strategic insight and deep understanding of the Chinese IP system. A highly creative lawyer, he has advised clients across multiple industries including telecoms, cosmetics and entertainment, devising novel approaches to tackling trademark issues and out-of-the-box solutions.

In Hong Kong, John Slater and Jingyuan Shi are notable contacts for brand strategy and portfolio management, with experience guiding major international clients.

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