Baker McKenzie

Firm overview:

Baker McKenzie has a well-respected trademark practice in China, with peers acknowledging that it is deserving of its place in the top tier. Sought out by leading Chinese companies, multinationals and financial institutions, Baker McKenzie’s trademark service in the country is part of its global offering across a wide network.

The firm’s Hong Kong office has a wholly owned subsidiary, Baker McKenzie IP Agency (Beijing) (BMIP), which is a domestic IP agency licensed to provide a range of trademark and copyright agency services and other related IP advisory and consulting services in China. BMIP is staffed by senior executives who have worked in China’s leading multinational companies and local IP agencies with experience in protecting and enforcing IP rights in China.

The firm’s China offering also encompasses the Baker McKenzie FenXun (FTZ) Joint Operation Office, which combines Chinese firm FenXun Partners with Baker McKenzie’s international capabilities. The team regularly advises clients on managing and protecting their rights in China, as well as handling trademark litigation and general court matters.

Team overview:

BMIP is managed by Edward Yang, a lawyer trained in both the PRC and Germany, who was previously in charge of IP enforcement in Asia Pacific at Nokia and Microsoft.

Industry veteran Loke-Khoon Tan is a senior consultant of the IP & Technology Group in Hong Kong and China at Baker McKenzie. A renowned expert on IP law in the PRC, Tan has authored various IP publications and has received accolades for his practice as well as work in the LGBTQ+ field.

Hong Kong partner Ruby Chan advises on brand protection, trademark applications, and contentious IP matters as part of her practice. Chan is highly respected in the industry and has acted for clients around the world across a wide spectrum of industries.

Key matters:

• Rockit: Landmark win in trade dress infringement case

Baker McKenzie and Chinese law firm FenXun, through the joint operation platform Baker McKenzie FenXun, helped secure a landmark win for Rockit Global in a trade dress infringement case in China. New Zealand-based Rockit, which grows and exports ‘miniature’ apples, took action against a company in China that was selling apples using packaging and trademarks similar to its own.

In March 2025, the Zhejiang High People’s Court ruled that the defendant had acted in bad faith by copying Rockit’s packaging design, infringing its trade dress and trademark rights. The firm said the decision was a major milestone for Rockit as it set a strong precedent for the legal protection of its packaging design.

The team was led by Baker McKenzie IP partner Andrew Sim, and included partner Zheng Zhou and associate Jacqueline Wang of FenXun Partners.

Clients:

Rockit Global