UKIPO sides with Amazon in software trademark opposition
Amazon has been successful in its bid to stop the registration of a trademark that it said would infringe earlier trademarks for its Amazon Spark mobile application.
The decision, published on October 15 by the UK Intellectual Property Office ( UKIPO), comes after by technology company Whitchester applied to register ‘SPARKK’ in class 9 for goods including computer application software, mobile applications and software for social networking services.
But the application was opposed by Amazon, which said its earlier trademarks for ‘Amazon Spark’ are also registered in class 9 for identical goods.
In its comparison of the applied-for mark and earlier trademarks, the UKIPO said that while Amazon’s trademark consists of two words and the word ‘Amazon’ appears as the first component, both words make “a roughly equal contribution to the overall impression the trademark conveys”.
Additionally, it said the addition of the extra letter ‘k’ in ‘Sparkk’ may go unnoticed by the consumer and that the average consumer will interpret the mark as the well-known word ‘spark’.
It said that taking into account the fact that the first five letters of the applied-for mark are identical to the second word of the earlier trademarks, there is a medium degree of visual similarity.
The UKIPO also ruled in favour of Amazon due to the distinctiveness of Amazon’s trademarks.
It said that even if the average consumer was paying a high degree of attention during the selection process, a consumer is likely to assume that Witchester’s ‘Sparkk’ is a variation of Amazon’s ‘Amazon Spark’ trademark.
The UKIPO found it was likely that ‘Sparkk’ would be seen as designating a sub-brand of Amazon Spark, therefore a likelihood of confusion exists.
Did you enjoy reading this story? Sign up to our free daily newsletters and get stories like this sent straight to your inbox.
Today's top stories:
Skechers accuses Nike of ‘stifling competition’ with lawsuits
Already registered?
Login to your account
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk