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  • Triller choosing to pay influencers over artists, suit claims
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20 November 2020CopyrightRory O'Neill

Triller choosing to pay influencers over artists, suit claims

Music publisher Wixen has sued the owners of video-sharing app and TikTok rival Triller for $50m, claiming the app is using over a thousand songs without permission.

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16 November 2020   In a global market, the temptation by brands to use celebrities—whether in the traditional sense of the term or those who have become famous due to the growth of digital communications—has required increased scrutiny from IP lawyers to ensure that brands are protected. Muireann Bolger reports.


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