KitKat ruling creates high barrier for acquired distinctiveness: lawyers

26-07-2018

KitKat ruling creates high barrier for acquired distinctiveness: lawyers

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The Court of Justice of the European Union’s (CJEU) judgment on Nestlé’s KitKat trademark has demonstrated the difficulty of proving acquired distinctiveness, lawyers have told WIPR.


Nestlé, CJEU, EUIPO, trademark, trademark appeal, food and drink, chocolate, KitKat, Paul Tjiam, Simmons & Simmons, Alex Borthwick, Powell Gilbert

WIPR