An International Trademark Association (INTA) report has suggested that the organisation revise its own definition of ‘brands’ to better reflect the commercial value generated by intangible assets such as IP.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at firstname.lastname@example.org
INTA, International Trademark Association, brands, value, task force, report, Houston, Singapore, annual meeting, assets, finance, ISO, standards