Subscribe
inta_logo
16 April 2020TrademarksRory O'Neill

INTA needs new definition of ‘brands’, says internal task force

An  International Trademark Association (INTA) report has suggested that the organisation revise its own definition of ‘brands’ to better reflect the commercial value generated by intangible assets such as IP.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Copyright
Interview: INTA CEO talks virtual conferences and digital transformation
12 June 2020   The COVID-19 pandemic has forced IP associations around the world to postpone their conferences this year, either cancelling them entirely or making the move online. The International Trademark Association is no exception, but as CEO Etienne Sanz de Acedo says, it’s been planning a digital transformation for some time—the pandemic has just forced its hand.
Trademarks
BREAKING: INTA confirms annual meeting venue
2 April 2020   The International Trademark Association has confirmed the US venue and date for its annual meeting, which was postponed earlier this year. For the first time, the annual event will be combined with the association’s leadership meeting.
Trademarks
INTA calls off Singapore meeting, relocates to US
15 February 2020   The International Trademark Association’s 2020 annual meeting will not go ahead in Singapore, and will be instead be held in a US venue in “May or June”, the organisation has announced.


Editor's picks

Patent attorneys by day, coders by night: Sterne Kessler launches ‘homemade’ AI assistant
AI
Patent attorneys by day, coders by night: Sterne Kessler launches ‘homemade’ AI assistant
3 April 2025

Editor's picks

AI
Patent attorneys by day, coders by night: Sterne Kessler launches ‘homemade’ AI assistant
3 April 2025
Patents
Netlist counsel: How we beat Samsung in computer chip clash, again
2 April 2025
Diversity
‘A craven attempt to sacrifice the rule of law’: Firms draw lines in face of Trump assault
31 March 2025
Patents
Acting USPTO director enacts new PTAB policy with Motorola decision
31 March 2025
Artificial Intelligence
7 things to consider before buying IP technology
26 March 2025
Trademarks
Enforcement mix: IP teams share recipes to reduce costs
21 March 2025

More articles

Hogan Lovells recruits ex-senator to guide clients on tech law
WATCH: Celebrity chef IP agreements in the hotel and casino space
Lenovo and Ericsson end all litigation with cross-licence agreement
Patent attorneys by day, coders by night: Sterne Kessler launches ‘homemade’ AI assistant
Axinn adds litigator with ‘cutting-edge tech’ acumen
Netlist counsel: How we beat Samsung in computer chip clash, again
Under Armour continues winning streak with ‘Kings Armor’ victory
Cleary Gottlieb brings in five-partner team from Latham & Watkins