When AI chooses: Trademarks and brand control in the agentic age

As Amazon ramps up its dispute with Perplexity’s AI shopping agent, WIPR takes a closer look at the rise of agentic AI and what it means for brand owners’ rights.

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Artificial Intelligence

Anthropic names Chinese labs ‘targeting’ Claude with mass prompts

24 February 2026 A trio including DeepSeek probed an AI model’s “agentic reasoning, tool use, and coding”, claims Anthropic in a call-to-action statement.

Artificial Intelligence

Beyond the Boolean: Can Perplexity’s ‘agentic AI’ bridge the gap?

22 December 2025 For decades, patent research has been locked behind complex tools, high costs, and steep learning curves. Perplexity’s Jerry Ma tells WIPR how its new “agentic” research tool aims to open up IP intelligence to everyone.

When AI becomes a player: Protecting assets and avoiding infringement in the age of agentic AI

29 September 2025 Agentic AI may reshape how studios design games and how players experience them, but can developers manage the risk of infringement when content is generated on the fly? Simon Hembt of Bird & Bird explores.

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When AI chooses: Trademarks and brand control in the agentic age

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