Brazil’s football federation says an advertising campaign by Hyundai that plays on the nation’s chances of winning a sixth World Cup infringes its IP rights.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at firstname.lastname@example.org
advertising, IP, World Cup, CBF, Hyundai