The Digital Marketing & gTLD Strategy Congress couldn’t come at a better time. For the first time, the Internet Corporation for Assigned Names and Numbers (ICANN) has named a date—April 23, 2013—for launching the first new generic top-level domains (gTLDs). The date is tentative but it means conference attendees, unlike at other past events covering the gTLD programme, have a launch date to focus their sights on.