Muireann Bolger

Key details

Muireann Bolger is deputy editor of World Intellectual Property Review and Life Sciences Intellectual Property Review in London, where she covers trademarks, brands, as well as wider developments across the intellectual property sector.

She regularly attends and covers major IP conferences around the world, reporting on the latest legal, commercial and policy developments and interviewing leading figures from across the sector. She has also co-authored industry reports with leading IP organisations, including the International Trademark Association (INTA).

She is the editor of the website’s Community & Inclusion channel and the annual Influential Women in IP list, which celebrates the achievements and contributions of leading women across the IP sector.

Originally from Ireland, Muireann has nearly two decades of experience reporting on brand developments, strategy, and wider business issues.

In her current role, she writes and edits news and analysis for an international audience of IP professionals, while also championing inclusion within the profession.

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Total results: 26

Articles by Muireann Bolger

‘Intakegate’: Lawtech product clash highlights AI’s branding problem
Trademarks
Harvey and Legora launching identical in-house legal team products within 24 hours was taken as a sign of AI's creative malaise. The truth may have more to do with fierce competition and a dwindling pool of trademarks, finds Muireann Bolger.   19 October 2026
Chanel blocks bottle shape mark in dispute over No. 5 perfume
Trademarks
Decision concerning the fashion house’s century-old perfume brand highlights how reputation can help rights holders protect distinctive product shapes, even where visual similarities are limited.   16 October 2026
Life after LVMH: Leo Longauer on balancing Marques and Alo Yoga
In-House
After moving to wellness brand Alo Yoga, Leo Longauer reflects on the challenges posed by dupes, counterfeits and AI enforcement tools, ahead of becoming president of Marques in March 2027.   15 October 2026
Careers
Harrison Drury strengthens Manchester team with two legal director appointments, one of whom was recently involved in the high-profile copyright dispute involving the owners of Peppa Pig and the creators of YouTube animation, Wolfoo.   15 October 2026
In-House
As he prepares to step down after three decades guarding the iconic hues of Cadbury and Milka, Mark Hodgin reflects on colour marks, balancing marketing evolution with legal protection, and the future of non-traditional trademarks.   12 October 2026
Trade secrets
Potential reforms to post-employment restrictions and contractual notice periods could make it harder for brand owners to protect trade secrets and manage staff departures, prompting questions about how businesses can safeguard their interests.   12 October 2026
Artificial Intelligence
As concern over AI-generated content grows, fresh legislation will grant citizens automatic IP rights over their physical likeness and voice to curb online manipulation.   12 October 2026
Copyright
A Dutch ruling against Lidl in favour of Birkenstock highlights the jurisdictional risks brand owners face when functional products blur the line between design and copyright protection. The trick is to “start at the drawing board, not in the witness box”, finds Muireann Bolger.   8 October 2026
Trademarks
Italy’s prime minister is turning to IP to curb the misuse of her identity, but experts warn that a trademark may offer only a narrow line of defence against increasingly sophisticated AI-generated content.   7 October 2026
Trademarks
Manchester City’s star player has launched legal action against Norwegian Air Shuttle, claiming a viral World Cup campaign unlawfully exploited his signature blonde ponytail for commercial gain.   5 October 2026

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