Ververidis Vasilis / Shutterstock.com
5 October 2026NewsTrademarksMuireann Bolger

Erling Haaland strikes over airline's ponytail ad

Manchester City’s star player has launched legal action against Norwegian Air Shuttle, claiming a viral World Cup campaign unlawfully exploited his signature blond ponytail for commercial gain.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Week Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com


More on this story

Trademarks
20 July 2026   La Roja’s players will hope to benefit from a portfolio of registered trademarks, while FIFA’s IP strategy for the next tournament begins.
Trademarks
25 June 2026   FIFA's corruption trials got all the press, but there's a quieter legal fight that never stops: protecting its brand. Craig Savitzky of Pirical collates data on some of the firms doing FIFA's intellectual property work.