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Beyond logos: Brands face new challenges with non-traditional TMs
Trademarks
Non-traditional marks are booming, but proving and protecting them remains complex, with businesses working around patchwork rules and emerging AI tools.   5 May 2026
UK grants first $392m FRAND cross-licence in Samsung v ZTE dispute
Patents
The UK's first-ever FRAND cross-licence has been determined by the High Court in the global dispute between the tech rivals over standard-essential patents.   5 May 2026
WATCH: Roland Mallinson, head of brands at Taylor Wessing, INTA 2026
Trademarks
Tom Phillips sits down with Roland Mallinson, head of brands at Taylor Wessing at INTA 2026 in London, on the eve of the firm's merger with Winston & Strawn.   5 May 2026
Trademarks
Applicants are ‘increasingly connecting trademarks to identity’ says the USPTO director, as the agency reacts to a surge in personal brand filings.   4 May 2026
In-House
Marylauren Ilagan, senior counsel and head of IP at the luxury hair care brand, shares some of her takeaways from the in-house community at INTA 2026.   4 May 2026
Trademarks
Senior leaders from Meta, the Swedish Intellectual Property Office, Hugo Boss, and the Global Counsel Forum shared reflections on barriers still holding back gender equality and the steps needed to move forward.   4 May 2026
Trademarks
The world’s biggest IP event heads back to the popular US city next year, as association CEO nods to ‘challenging’ issue over unregistered attendees at London conference.   3 May 2026
AI
From complex global licensing structures to deepfakes and AI risk, Virgin’s Bill Budd discusses the realities of managing one of the world’s most unconventional brands.   3 May 2026
Trademarks
Rob Cumming of Appleyard Lees shares what it means to have the INTA carnival in town, a must-do when in London, and why his word of 2026 is ‘lizard’.   3 May 2026
Trademarks
As AI reshapes advertising and user experience, brands face rising scrutiny over misleading claims and manipulative design—bringing fresh legal and reputational risks.   3 May 2026

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