Louise Popple

Louise Popple is a senior knowledge counsel with more than 20 years of experience advising clients on complex IP issues, with a focus on brand protection and enforcement, format rights issues, anti‑counterfeiting, and the drafting and negotiation of complex IP‑related agreements. She also has experience across the entertainment, consumer goods, life sciences, and finance sectors.

Popple edits and writes for Winston Taylor’s key publications, Brands Update and Advertising Quarterly. She has written on the impact of Brexit on brands and has a particular interest in the life sciences sector, including contributing several chapters to A User’s Guide to Intellectual Property in Life Sciences.

She emerged as a key legal voice in the commentary surrounding the Getty Images v Stability AI litigation, at a time when the case was shaping early UK legal thinking on generative artificial intelligence (AI). 

Notably, her commentary has helped distil the implications of the judgment for businesses and in-house counsel, particularly around the court’s rejection of Getty's remaining secondary copyright infringement claim relating to AI model weights and the practical significance of residual trademark risks arising from AI-generated outputs. She has consistently framed the decision as a pivotal but deliberately narrow ruling, influential in clarifying certain legal boundaries while leaving significant unresolved questions about the legality of training data use and the future regulation of AI under UK intellectual property law.