Helma van de Langenberg
Key details
- Job title: Managing Director
- Firm: Novagraaf
- Jurisdiction: Netherlands
As managing director of Novagraaf Netherlands, Helma van de Langenberg holds a senior leadership position in a long-established IP firm that works at scale in trademarks, designs, and portfolio management.
With more than 20 years of experience, she combines deep sector knowledge with a forward-looking approach to the profession.
Under van de Langenberg’s leadership, Novagraaf Netherlands has integrated data-driven tools and artificial intelligence (AI)-supported processes into daily practice as part of a structured effort to improve quality, consistency and efficiency for clients.
A key example is the introduction of a global AI-driven platform for Novagraaf agents, enabling teams to work within a shared environment where each client’s tone of voice and strategic guidelines are embedded and aligned with their specific needs.
Within the broader IP community, she actively promotes knowledge sharing and cross-border cooperation, recognising the importance of shared standards and mutual respect in the profession.
She regularly speaks at International Trademark Association (INTA) events and other international conferences and is a member of INTA’s Brand and Sustainability Committee. Her leadership is focused on inclusion, the development of young professionals, and ensuring the IP profession remains both innovative and accessible.
