Anna Mae Koo

Anna Mae Koo combines senior IP practice experience in one of the world’s most complex jurisdictions with active leadership in international professional bodies and broader engagement in policy, education and community development within the legal sector.

She practises across the full spectrum of IP law, including contentious, non-contentious and transactional matters. Her work covers trademark prosecution and enforcement, licensing and franchising arrangements, due diligence for strategic acquisitions, technology transfer agreements, unfair competition, and broader trade practice issues in Mainland China and Hong Kong.

She regularly advises international and regional clients on the commercialisation and protection of IP assets, with a strong focus on cross-border structuring and brand strategy in the Greater China market. Her practice includes both advisory work and dispute resolution, giving her a broad perspective on how IP rights are created, managed and enforced.

Alongside her client work, she serves as chair of the Professional Development Committee of the International Trademark Association and is also involved in the Litigation Committee of the International Bar Association. Through these roles, she contributes to the development of professional standards, education and policy discussion within the international IP field.

She also has a range of public and advisory roles, including participation in committees such as the Action Committee Against Narcotics and advisory work relating to innovation and technology funding initiatives in Hong Kong.