23 February 2023FeaturesCopyrightSarah Speight

Face off: Deepfakes, celebrity ‘appearances’ and the law

Technology may have advanced somewhat since the late Steve McQueen ‘appeared’ posthumously in a Ford Puma ad in 2004, his face having been digitally superimposed onto the body of another actor.

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Face off: Deepfakes, celebrity ‘appearances’ and the law

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