What’s in a name? Enforcing trademark rights and the ‘own name’ defence

12-03-2020

Rebecca Anderson-Smith

What’s in a name? Enforcing trademark rights and the ‘own name’ defence

Red Confidential / Shutterstock.com

One of the world’s leading fashion brands has been castigated by a British comedian for enforcing its trademarks too aggressively. Rebecca Anderson-Smith of Mewburn Ellis explores the lessons for brands.


Mewburn Ellis, fashion, Hugo Boss, trademark registration, Joe Lycett, social media, Boss Brewing, legal fees, brand, cease and desist, infringement

WIPR