Magdalena Bonde and Steve Lane
5 June 2024NewsCareersMarisa Woutersen

Sweden online IP service acquires UK boutique firm

Acquisition sees Abion increase presence in key markets with unusual buyout | 83-employee law firm has footprint in Australasia and Asia | Merger of ‘tech-enabled’ services a key to deal | UK firm will rebrand as Abion in September 2024.

Online provider of IP services Abion has acquired UK-based IP firm Lane IP.

Abion, which is based in Sweden and has offices across Europe, aims to leverage Lane IP’s established presence in the Australasian and Asian markets.

Lane IP specialises in prosecuting and enforcing trademarks, copyrights, designs, patents, and domain names.

The firm has around 83 employees and operates in the UK, Ireland, China, Hong Kong, Malaysia, New Zealand, and the UAE.

Magdalena Bonde, CEO of Abion, described Lane IP as the “perfect match”.

“This acquisition not only strengthens our position in the UK but also aligns with our strategy to further establish ourselves and build depth in our core markets”

Tech drives deal

The two organisations share a common vision for the future of the IP industry, emphasising the importance of providing comprehensive IP-related services centred around a customer management platform, according to Bonde.

“Lane IP’s strong customer offerings within legal services, brand protection, domain names, and web security make them a strong fit for Abion,” she added.

Since its inception in 1994, Abion has provided IP solutions and services across domain name and trademark management, online brand protections, and web security through its tech-enabled platform— helping businesses manage their IP assets.

Headquartered in Gothenburg, Sweden, Abion is a key player in the Nordic region with around 150 employees and offices in Denmark, Norway and Sweden.

The organisation has also recently expanded its footprint across Europe and the Middle East.

Abion offers its Abion Core platform—a cloud-based brand management solution—which combines technology with user experience.

The platform streamlines the management and protection of brands, offering an overview and automated control of domains, brand assets, and web security products.

Acquisition is a ‘natural progression’

Steve Lane, managing partner of Lane IP, said: “The IP landscape is evolving, and being part of Abion allows us to offer a broader suite of tech-enabled products and services.”

Lane views the acquisition as a “natural progression”, given their shared “ethos and commitment to excellence”.

Abion was advised by EY Corporate Finance (financial adviser), Foot Anstey, (legal advisor), EY(financial and tax), and EY- Parthenon (commercial).

The financial terms of the acquisition were not disclosed.

Lane IP and the group’s affiliates will be rebranded to Abion in September 2024.

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