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Social media platforms and brand owners would do well to stop pointing fingers and get involved in reducing the production and sale of counterfeit goods in China themselves, says Paul Mandell of Consero.
China has long been viewed as a hotbed of counterfeit goods. From watches to handbags to bicycles, many of the products produced in China for sale in foreign markets are copies of goods developed by established brands. The harm of counterfeiting is vast and multilayered. Counterfeiters clearly erode the revenues and profits of businesses whose goods they copy, but they also yield risk to consumers in the form of potentially unsafe products.
The good news is that of late China seems to have made significant strides to combat counterfeiting.
A 2014 survey of brand protection executives carried out by Consero found that the perception of China seemed to be changing, with the market growing more confident in the Chinese government’s anti-counterfeiting efforts.
Paul Mandell, Consero, International Anti-Counterfeiting Coalition, counterfeiting, Alibaba,