1 December 2012

Reaching the end user: migrating from .com to .brand

Kate Hutchinson looks at creating a strategy for domain migration, educating customers about new TLDs, and the advantages of using social media to promote and streamline the transition.

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Trademarks

The benefits of a .brand gTLD

1 December 2012 The application round for new TLDs is rapidly approaching. TB&I talks to Sarah Langstone of .com registry Verisign about what brand owners can expect if they decide to apply for a TLD.

Trademarks

.Brand of opportunities

1 December 2010 The new gTLD programme is borne out of a lengthy policy development process. It facilitates greater innovation and choice within the Internet’s addressing system and allows the opportunity to create new digital identities.

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Reaching the end user: migrating from .com to .brand

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