Mastering the renewals merry-go-round
Trademarks play a crucial role in establishing and protecting a brand’s identity in today’s competitive market, so it’s vital for businesses to know when and how to renew and maintain their rights. Many opt for a professional service provider, which will do the work for them (at a price, of course).
With this in mind, WIPR spoke to a selection of providers and asked them to give us a rundown of what their services offer. We have also included user commentary where we have obtained it, and have provided shorter descriptions where client comments were unavailable.
CPA GLOBAL: The time-saver
CPA Global says it offers a flexible range of trademark renewals solutions that include technology and services.
It delivers “total peace of mind” with more than 50 trademark renewal professionals and customer service centres located around the world, according to the company.
A proprietary engine is used to calculate and validate important due dates, identifying and reporting data discrepancies to customers to ensure accuracy. In addition, CPA Global can deal with assignments, mergers, changes of name, address and/or legal entity at the point of renewal.
The features of the service include flexible renewal reminders detailing renewal costs, and multiple reporting frequencies (eg, annually, quarterly, or monthly) tailored to the client’s needs.
With the “trademark renewals on-demand” service, customers can transition a single year’s worth of trademark renewal data to CPA Global, which produces “better predictability of costs in trademark maintenance activity and reduced risk in the process”.
CPA Global says it provides upfront costs for trademark renewals, passes on competitively negotiated agent rates, and pays patent and trademark offices directly in jurisdictions where possible.
Molly Quong, legal support services manager at biotech company Thermo Fisher Scientific, says she chose CPA Global for trademark renewals because it had the best services available that fit the company’s needs.
“We feel we received a reasonable rate because of the size of our portfolio. We also know that CPA handles large portfolios like ours, so it was reassuring to have someone with experience working with our renewals,” she says.
