The main reason behind this specific amendment was to give more importance to the use of trademarks in our country, considering that traditional trademarks according to their nature are words, names, symbols, devices or any combination thereof, which must be available for consumers to acquire goods or services offered by companies or natural persons.
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17 May 2018 WIPR reports on a selection of the world’s trademark renewal services, which are crucial tools for allowing companies to prune and protect their portfolios.