How to sustain and promote IP business development during a pandemic
How to onboard new staff during lockdown
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Maintaining business practice under lockdown conditions involves communicating effectively and mastering technological office tools. Mathilde Carle, a lawyer with Paris-based Godin Associés, provides insight into the third session of a virtual discussion series hosted by the International Trademark Association’s Young Practitioners Committee on adjusting to work during the COVID-19 pandemic.
Titled “Navigating trademark practice during lockdown”, the event was led by Anita Polott, partner at Morgan Lewis in Washington DC; with Kevin Wong, director at Ella Cheong in Singapore; and moderated by Alena Fischerova, associate at BomhardIP in Alicante, Spain. About 80 participants joined the discussion.
With the speakers hailing from three different continents, each first described the current situation, public policies, and relations with the IP offices in their regions. One clear commonality emerged: they were all encouraged to work remotely.
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Business, continuity, lockdown, communication, BomhardIP, INTA, Young Practitioners Committee, COVID-19, Ella Cheong, Morgan Lewis