Winston & Strawn

Firm overview:

Winston & Strawn offers high quality trademark litigation, prosecution, and brand protection services, with a strong presence across key US commercial centers including California, Illinois, and New York. The firm’s global IP practice, comprising nearly 1,000 attorneys, provides end-to-end brand protection through strategic counselling, portfolio management, investigations, and high-stakes litigation.

Primarily known as a litigation powerhouse, the firm also has a thriving trademark prosecution practice that it has been growing with numerous hires. The team’s integrated approach combines both prosecution and litigation expertise, ensuring that trademark clearance, registration, and portfolio risk management are guided by real-world enforcement considerations.

The firm handles the full spectrum of US trademark disputes, including complex matters under the Lanham Act, and represents clients before the Trademark Trial and Appeal Board (TTAB) and federal courts nationwide. Winston’s team regularly goes head-to-head with—and prevails against—top-ranked firms for trademark work.

Team overview:

Jennifer Golinveaux, co-chair of Winston & Strawn’s Intellectual Property Practice in San Francisco and Silicon Valley, is a seasoned trademark litigator with over 20 years of experience. She handles complex disputes involving trademarks, trade dress, and online brand issues while strategically managing large portfolios for clients in the technology, consumer goods, and food and beverage sectors. Golinveaux is widely recognised for her expertise in both high-stakes litigation and practical trademark counselling.

Of counsel Marlene Williams joined the firm in 2024 and serves as the global lead for trademarks. Based in San Francisco, she brings over 20 years of experience helping clients maximise and protect the value of their brands and copyrights. Williams works across industries, including food & beverage, hospitality, tech, and luxury goods, advising on selection, global protection, enforcement, and brand strategy.

A peer recommends New York partner Michael Elkin, an acclaimed trial and appellate lawyer known for securing wins in high-profile IP disputes, involving copyright and trademark claims.

Key matters:

Clients:

Abbott Laboratories, Banco Genial, Diamond Foods, Driscoll’s, FAGE, Hometown Food
Company, JM Smucker Co, MLB Players, Remy Cointreau, Tory Burch, Winery Exchange, WowWee Group