Seyfarth Shaw
Firm overview:
Seyfarth Shaw offers a comprehensive trademark practice that supports brand owners across the full lifecycle of protection, enforcement, and global portfolio management. Seyfarth’s trademark prosecution attorneys have handled the preparation and prosecution of tens of thousands of trademark applications worldwide and serve as counsel of record to many well-known brand owners. As part of the firm’s commitment to efficiency and cost-effective service, Seyfarth has developed an online matter-tracking, reporting, and document-management platform that streamlines global prosecution workflows.
Seyfarth’s multi-office trademark litigation team safeguards clients’ market positions through strategic handling of trademark, trade dress, false advertising, and unfair-competition disputes in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), the National Advertising Division (NAD), and US agencies, including Customs. The practice also leads online brand protection efforts, from website takedowns to UDRP actions, and manages international enforcement and anti-counterfeiting programmes.
The firm is also noted for its expertise in advising clients on the intersection of artificial intelligence (AI) and trademark/IP law, including implications for brand protection, synthetic content, and algorithmic infringement.
Team overview:
Based in Los Angeles, Kenneth Wilton is a seasoned trademark litigator known for his strategic handling of complex disputes involving trademark infringement, trade dress, false advertising, and unfair competition. He regularly appears before federal courts, the TTAB, and industry self-regulatory bodies, bringing a commercially focused approach that aligns legal strategy with clients’ brand and business objectives. His experience includes high-stakes enforcement, online brand protection, and cross-border matters.
In New York, Edward Maluf offers deep experience in trademark prosecution, enforcement, and anti-counterfeiting programmes for major domestic and international brand owners. He advises on global portfolio strategy, supervises worldwide investigations, and works closely with US and foreign customs authorities to combat counterfeit goods. His practice spans clearance, registration, enforcement, and transactional support, offering clients practical, business-oriented guidance across the lifecycle of brand protection.
Facilitating the seamless delivery of global trademark portfolio management, Joseph (Jay) Myers is director of innovation for the IP practice group. Myers leads multidisciplinary teams managing large international portfolios for clients in industries such as software, apparel, consumer goods, and automotive.
A key contact for contentious matters, Lisa Meyerhoff focuses her practice on litigation and client counselling, and has handled complex cases involving trademarks, patents, trade dress and copyright.
Key matters:
- Bank of Montreal (BMO): Trademark clearance and prosecution
Seyfarth manages trademark clearance, prosecution, and related disputes for BMO, one of North America’s largest banks, supporting the growth and management of its global trademark portfolio. The team also handles strategic acquisitions, including successfully obtaining and selling domain names, ensuring comprehensive brand protection and enforcement across digital and traditional channels.
- CB Brand Strategies: Counterfeiting lawsuit
Seyfarth represents lead plaintiff CB Brand Strategies in a high-profile trademark counterfeiting case in McAllen, Texas. The defendant, a company owned by a former city council member, is alleged to have imported and sold counterfeit beer bearing marks identical to the famous ‘Modelo’ marks and used false government certifications to facilitate imports. Following procedural developments and counsel changes, the court recently granted a preliminary injunction, underscoring the case’s significance in protecting major beer industry trademarks.
Clients:
BMO Financial Group, Constellation Brands
